WordPress website 

case study.

Check out the short video of a website case study below. Here I run through the before and after of a recent WordPress Website build. As I scroll though the new design, see how fast each page loads. This is a huge factor in your website's success and plays a big role in Google's algorithms that determine your site's rankings in the search engines.

click to play

More details

I hope that illustrated just how much can be done with a website upgrade. Of course, if you want a site built from scratch, it can be built and designed from the ground up in any style you like. It's not just the look, feel and functionality of a website that counts, speed and performance matter too. 

Check out the images below where you can see: 

  • The performance score of the website I was given as a guide for the new design
  • How the old Salon website performed prior to the rebuild
  • Finally, how the new website performs

This performance improvement will undoubtedly help with the new site rankings as it indexes over time with the search engines.

Competitor Website Score

Competitor Sample Website Health Score

Client Website Score (Pre-Rebuild)

NV Salon Health Score Pre-Rebuild

Client Website Score (Post-Rebuild)

NV Salon Health Score Post-Rebuild

Whilst the score for the new website is excellent, it isn't perfect and this is important. To make their website more user-friendly with a defined user experience relevant to their business, we added a couple of features to the homepage. 

These were the scrolling testimonial carousel, the map and the translation plug in. Whilst these do add to the UX (user experience), they also slow the website down slightly. As long as all other practices are put in place, this shouldn't be too much of an issue. However, if the website is already slow, having these extras active could slow the site to the point it gets penalised.

This is why it is important to hire someone that understands what need to be done to appease the Google Gods.

My Personal Website Case Study Performance Scores

Check out my new wedding photography website below. Pretty good score right? The "structure" could do with some fine tweaking but the performance, and therefore the speed, gets a perfect 100%. 

Nick Stubbs Photography GT Metrix Score

What Does It All Mean?

The GT Metrix Grade (performance and Structure) basically show you how well your site performs overall. This is with regards to how well it is built and how fast it loads for visitors.

Largest Contentful Paint

This measures how long it takes for the largest element on your page to load. This could be the headers' "hero" image for example. Anything under 2 seconds is good but for best user experience, look to get under 1.2 seconds. A slow loading site will cause visitors to "bounce" (hit the back key) and go back to search results. Not good.

Total Blocking Time

This measures how much time is blocked by scripts as your page loads. Anything under 150ms will bode well for your site.

Cumulative Layout Shift

This for me is the most annoying part of a site if it isn't built well. You've probably seen it. It is when a web page is loading and the page and its elements shift about and get into place. If this takes a long time, you will score low and be penalised. A score of 0.1 or less is best.

Anyway, this is a brand new site (as at 16.05.22) so the foundations are set. It also ranks very well for all of its interior pages...

Nick Stubbs Photography Prices GT Metrix Score

All Page Scores in GT Metrix for Nick Stubbs Photography

This is how a well built, well optimised website should be ranking for best results in the long run. Start as you mean to go on.

After just 10 days of the above site being built, it is already showing up in Google search results for certain terms I was aiming for. This is as per Google own Search Console so the site is already on its way to doing well.

This is the GT Metrix score for one my largest competitors...

My Largest Competitor GT Metrix Score

Get in touch today to see if I can help you with your own photography website.

All Things Photography Website Case Study

This is my 1000+ page digital imaging help website that was built in February 2005. It has good standing with Google and this is (I think) the 8th rendition of this site. I have re-built it every few years to keep up with the times and this is the latest version.

All Things Photography Website Health Score

The website has a very busy homepage with a lot of images. Photos added to a website need to be perfect with regards to the rules that Google sets. So, even with a lot of images on the homepage, the score and speed is excellent.

Freefly Multimedia Website Case Study

Finally, this website. Freeflymultimedia.com was built in October 2021 so at the time of writing, very new. I have however, used all of the same techniques, software, hosting and design as all the others and the results speak for themselves.

Freefly Multimedia Website Health Score


All of the above and the results obtained, only account for a fraction of the work needed to get these results. On top of all that, the website has to be built to your specifications, desires and needs whilst retaining that level of performance. 

"Buy cheap, buy twice" is one of my favourite sayings and something I live by. Many people will think "it's just a website, it doesn't matter" but not so. Imagine if you ran a coffee shop in town and the front facia was dirty, run-down and didn't clearly explain what the place was for or what it offered. How many customers would you get? Would the local council promote it?

Spend less building a cheap website now and you will only end up paying more later on when you realise it needs to be re-done. Not only will it end up costing more, but you will have wasted a year or more, losing traffic all the way, before you realise.

Get Started

The sooner you start building or redesigning your website, the sooner it will start to improve in the search engines. It already takes a good 6 months or more for a new website to gain traction so there's no time to lose if you want your business to be successful online. A website rebuild may see results a lot sooner depending on its longevity but still, there's no time like the present.

I take on limited clients each month so if you would like my help with your small business or personal website, please get in touch.

contact Me

Please use any of the methods here to get in touch. I will do my best to get back to you as soon as I can. 

82 Rodwell Avenue, Weymouth, Dorset, DT4 8SQ, UK

07518 359223


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